Invention is a self-directed job. It entails the exploration of a logo design for a service -or- tiny side job that I would at some point such as to start when I finish.
The Client
In this instance, the customer is myself.
During my 3 years in Humber’s Graphic Style program, I battled with uncovering what location of design I was most passionate regarding and where I wished to concentrate. It was in my very last semester of this program where I ended up being amazed with the Cricut Explore Air, The Ultimate Smart Reducing Machine. I remember making use of a version of the Cricut throughout a tiny in class project in Type History, second year. This great machine uses endless possibilities of creative thinking, reducing products like cardstock, vinyl, slim timber and material from their massive library of files and even better yet, ones that you develop on your own!
After getting my own Cricut Explore Air, I was approached about creating name tags for an involvement event that were connected to little jars of all natural, preserve jams. The tags ended up terrific, I explore various card supply and ended up making use of a pearlescent supply for the tag. The tags were a huge hit with everybody at the celebration, individuals could not think that I had handmade and constructed these. Not long after, I obtained a payment to do similar tags for a 70 th Birthday event.
I have actually always enjoyed creating and crafting layouts and putting points with each other by hand. Whenever a buddies birthday occurred, I was always unbelievably delighted to make them the coolest card they have actually ever been provided. I ‘d be thinking of ideas and the design weeks ahead of time. I constantly attempted to forge ahead and make it so the card folded out in a particular means, or it included numerous layers with interesting components that I needed to thoroughly assemble.
After seeing the success, delight and joy that appeared of making an easy tag style for the pairs unique event, I understood that I wanted to enter personalized invite and fixed style.
The Short
The brief I establish for this project was to produce a name, logo design and overall search for this brand name and identity that I wish to produce for myself, and my potential future service. Because I’m extremely skilled and dexterous when it pertains to crafting and putting things together, I want the name to mirror that. I want it to be recognized that I am a designer that develops customized invitation and stationary designs that are unique and unique to all my clients.
Study
I required to first generate a name for my business, so I started to brainstorm words that I believed were related and suitable, and their meanings
Words: Craft, Crafting, mastery, rate, layered -or- layers, degrees, artisan, hand crafted
Artisan — a worker in a competent trade, specifically one that entails making points by hand.
Dexterity — skill or adroitness in operation the hands or body; dexterity.
Handicraft — manual skill, an art, craft, or trade in which the experienced use one’s hands is required.
Crafted — an art, profession, or profession needing unique skill, specifically hands-on ability: (words craft on it’s own can additionally suggest– ability or ability used for bad objectives; cunning; fraud; guile.– so watch out for this!)
I felt myself most drawn to Mastery & & Invention. Both words seemed extremely special and I had actually truthfully never heard either of them ahead of time.
Before thinking of any font choices or colour combinations, I wanted to see what my competitors was up to, with the means their logos looked. I looked into tiny studios and boutiques in/around the Toronto location. From what I collected, they varied from very simple and simple to personalized manuscript. I recognized that I desired something with even more of a handwritten/calligraphy feel, something that might talk to my individuality as a designer and the kind of work I wish to develop.
The Great, The Poor and the UGLY
Narrowing It Down
I started my font style expedition and had a checklist of my leading 6 options. I found that a transcribed, however non manuscript, font option had not been offering me the feeling that I desired. They were coming across as more “kids’s arts & & crafts” and much less of a professional ambiance, so alternative 1 & 2 were no gos for me.
Alternative 3 I actually like as a typeface, the little information of white in the personalities truly make it distinct, however I find that it’s a bit difficult to read unless you’re utilizing particular colours on a coloured background.
Moving on alternative 4 seemed like a no brainer to me. Both words circulation extremely well composed in this typeface, and I absolutely like the texture that the white emphasize offers. It looks as though it was hand written with a brush. The letters do not have a collection baseline, which offers it a cool circulation.
When it came down to the last 2 selections, I felt as though option 5 & 6 were quite similar. In between those two, I determined to move on with choice 6 as there were a number of aspects that I particularly suched as concerning it. Exactly how the capitals hang below the standard and the bar of the t Nevertheless, I noticed the strange detach between the c/e and the r , but I understood that was something I might quickly fix in Illustrator.
Being happy with my leading two font options, I after that wanted to make a decision in between both names before I carried on to any kind of tiny refinements or colour ideas. Mastery or Handicraft After believing it over and thinking about a couple of different elements of it, I chose to choose Invention. I seemed like the meaning of words made the most feeling for what I want this firm to be and it speaks most to me as a developer and just how I love to create and put points with each other by hand.
Colour Concepts
Next, I went on to Illustrator to evaluate out some colour schemes for both font options. I started collaborating with a light blue, including various colours in the process to see how they would certainly mix with each other as a gradient. The purples and eco-friendlies combined efficiently with the blue, nevertheless heaven and red ended up producing a washed out/muddy colour( so I ruled this combo out ). The colour most definitely brought some even more life into both fonts, and it was enjoyable trying out different mixes. I wound up being most attracted to the brush-style script, specifically after I included the colour gradients, the white highlights in each letter attracted attention to me a lot more so than previously.
Out of these colour scheme choices I felt most attracted to the base left where I utilized purple, blue shades and a light grey. This is something I might potentially make a decision to alter later if I intended to check out more palettes.
One last thing I wished to include in my logo design was the byline”custom-made invite & stationary”or”invite & fixed “so people would certainly know exactly what it is Invention does. I discovered different san serif fonts:
I didn’t want the byline to be as well long, so I cut out custom and selected just Invite & Stationary. Given that both of these are still relatively long words, I thought that choosing a font & that’s even more compressed would work better. I understood I would have to play around with the positioning and maybe even the colour option, however initially I simply wished to see which weight fit best.
Inside out: light, regular and tool. (I’m leaning more towards routine at this point)
Little Refinements
I noticed a couple of areas in the font style that I could certainly tidy up a little. Mostly simply tiny details that you may not have the ability to see here, however I highlighted all the locations I tidied up with red circles. I additionally tightened up the tracking a little.
Final Logo design
I’m extremely pleased with the way the logo design ended up! I like the individuality of the font style, specifically with the brush-style information. I feel like it’s an extremely fitting choice for what Invention is about, developing customized and thorough work. I may check out some even more colour schemes however I’m still extremely pleased with the one I chose, the colours all blend together extremely smoothly without getting sloppy in between. I adjusted the best side of the slope a little, because I really felt as though the t had way too much of the light grey in it. I made a decision to also add the slope to the byline and position it so that it sits between the stem of the d and the f
One of the most difficult part was most definitely deciding on a name, yet I feel like Handicraft says all of it. I’m extremely thrilled about the end result and I can’t wait to take Invention to the next degree.
In addition I also positioned it onto a calling card mockup simply to see just how it would certainly fit, and the white room surrounding it. Total I think the sizing looks fantastic in the mockup and the quantity of white room doesn’t seem like a problem. I can think of making use of a thicker lux card with a blue seam for an additional eye capturing impact!
